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Academic Journal

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms.

Subjects: *Business valuation; *Consumers; *Customer lifetime value

  • Source: Journal of Marketing Research (JMR). Oct2018, Vol. 55 Issue 5, p617-635. 19p. 3 Charts, 6 Graphs.

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  • 1-1 of  1 results for ""McCarthy, Daniel M.""