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Mobile applications.
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Mobile applications.

Academic Journal

Variety Effects in Mobile Advertising.

Subjects: *Advertising; *Decision making; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p718-738. 21p. 6 Diagrams, 3 Charts, 4 Graphs.

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Academic Journal

Leveraging Platform Boundary Resources: The Role of Distributed Sensemaking.

Subjects: Mobile apps; Mobile operating systems

  • Source: Journal of Management Information Systems. 2022, Vol. 39 Issue 2, p366-394. 29p. 1 Diagram, 4 Charts.

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Academic Journal

Augmented Reality in Retail and Its Impact on Sales.

Subjects: *Electronic commerce; *Customer relations; *Retail industry

  • Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p48-66. 19p. 1 Diagram, 8 Charts.

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Academic Journal

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Subjects: *Consumer behavior; *Marketing; *Hotels

  • Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p246-264. 19p. 8 Charts, 3 Graphs.

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  • 1-10 of  554,512 results for ""Mobile apps""