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Academic Journal

Branding familiness in tourism family firms.

Subjects: *Branding (Marketing); *Tourism; *Family-owned business enterprises

  • Source: Journal of Brand Management. Jan-Mar2011, Vol. 18 Issue 4/5, p274-284. 11p. 1 Diagram.

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  • 1-4 of  4 results for ""Presas, Pilar""