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Academic Journal

Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation.

Subjects: *Product design; *Brand name products; *Brand image

  • Source: GfK-Marketing Intelligence Review. Nov2015, Vol. 7 Issue 2, p22-26. 5p. 2 Color Photographs, 2 Graphs.

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Academic Journal

Strategically Integrated Design - Helping Brands to Keep Their Promises.

Subjects: *Brand image; *Product design; *Target marketing

  • Source: GfK-Marketing Intelligence Review. Nov2015, Vol. 7 Issue 2, p28-33. 6p. 4 Color Photographs.

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Academic Journal

The Concept and Origin of Brand Architecture: A Comprehensive Literature Survey.

Subjects: *Product design; *Brand image; *Product management

  • Source: ICFAI Journal of Brand Management. Dec2008, Vol. 5 Issue 4, p51-62. 12p. 1 Diagram, 2 Charts, 1 Graph.

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Periodical

Extreme Makeover.

Subjects: *Product design; *Print advertising; *Packaging

  • Source: NZ Marketing Magazine. Jul2005, Vol. 24 Issue 6, p30-35. 5p. 5 Color Photographs.

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