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Academic Journal

Brand heritage as a temporal perception: conceptualisation, measure and consequences.

Subjects: *Product management; Perception

  • Source: Journal of Marketing Management. Dec2019, Vol. 35 Issue 17/18, p1624-1643. 20p. 3 Diagrams, 7 Charts.

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Academic Journal

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand.

Subjects: *Product management; *Branding (Marketing); *Brand name products

  • Source: Journal of Marketing Research (JMR). Aug2019, Vol. 56 Issue 4, p602-619. 18p. 1 Diagram, 1 Chart.

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Academic Journal

Agile Management in Product Development.

Subjects: *Product management; *New product development; *Business success

  • Source: Research Technology Management. Sep/Oct2019, Vol. 62 Issue 5, p63-67. 5p.

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Academic Journal

Strategic and Operational Perspectives of SME Brand Management: A Typology.

Subjects: *Product management

  • Source: Journal of Small Business Management. Jul2019, Vol. 57 Issue 3, p943-965. 23p. 2 Diagrams, 5 Charts.

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Periodical

David Meyers on Digital Twin and 'Cobots'.

Subjects: *Product management; *Surface mount technology

  • Source: SMT: Surface Mount Technology. Nov2019, Vol. 34 Issue 11, p20-26. 5p.

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  • 1-10 of  212 results for ""Product management""