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Academic Journal

Effective Sales Territory Development.

Subjects: *Sales territories; *Business models; *Business planningFMC Corp. FMC Corp. FMC Corp. FMC

  • Source: Journal of Marketing. Apr1977, Vol. 41 Issue 2, p39-43. 5p. 1 Diagram, 2 Charts, 2 Maps.

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Academic Journal

Exploring Territorial Differences in the Relationship Between Marketing Variables.

Subjects: *Market share; *Sales territories; *Brand name products

  • Source: Journal of Marketing Research (JMR). May77, Vol. 14 Issue 2, p145-155. 11p. 3 Charts, 1 Graph.

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Academic Journal

A Multistage Decision Model for Salesforce Management.

Subjects: *Sales force management; *Sales management; *Industrial management research

  • Source: Journal of Marketing Research (JMR). May77, Vol. 14 Issue 2, p135-144. 10p. 1 Diagram, 3 Charts.

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Academic Journal

A Management-Oriented Model for Allocating Sales Effort.

Subjects: *Sales management; *Sales executives; *Quantitative research

  • Source: Journal of Marketing Research (JMR). Feb1977, Vol. 14 Issue 1, p22-33. 12p. 1 Diagram, 3 Charts.

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Academic Journal

Advertising Increases Sensitivity to Price.

Subjects: *Advertising; *Brand name products; *Prices

  • Source: Journal of Advertising Research. Apr77, Vol. 17 Issue 2, p39. 4p.

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Academic Journal

Delimiting the Areal Extent of a Market Area.

Subjects: *Market area; *Market segmentation; *Marketing channels

  • Source: Journal of Marketing Research (JMR). Nov77, Vol. 14 Issue 4, p581-585. 5p. 1 Diagram, 2 Charts, 2 Graphs.

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Periodical

Logistics--essential to strategy.

Subjects: *Business logistics; *Strategic planning; *Inventory control

  • Source: Harvard Business Review. Nov/Dec77, Vol. 55 Issue 6, p85-96. 12p.

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  • 1-10 of  12 results for ""Sales territories""