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Academic Journal

Introduction to Special Section on Market Segmentation Research.

  • Source: Journal of Marketing Research (JMR). Aug1978, Vol. 15 Issue 3, p315-316. 2p.

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Academic Journal

LEADERS IN MARKETING: Wroe Alderson.

Subjects: Alderson, Wroe

  • Source: Journal of Marketing. Jan1966, Vol. 30 Issue 1, p64-65. 2p. 1 Black and White Photograph.

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Academic Journal

Wroe Alderson

  • Source: Journal of Marketing. 30(1):64-65

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  • 1-10 of  56 results for ""Smith, Wendell R.""