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Academic Journal

Sympathy and Empathy: Emotional Responses to Advertising Dramas

  • Source: Journal of Consumer Research. Mar2003, Vol. 29 Issue 4, p566-578. 13p. 5 Charts, 3 Diagrams.

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Academic Journal

The Roles of Emotion in Consumer Research

  • Source: Advances in Consumer Research. 1999, Vol. 26 Issue 1, p4-11. 8p. 2 Diagrams.

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Academic Journal

Advertising intimacy: Relationship marketing and the services consumer

  • Source: Journal of Advertising. Winter97, Vol. 26 Issue 4, p7. 13p. 1 Diagram.

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  • 1-10 of  18 results for ""Stern, Barbara B.""