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User-generated content.
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User-generated content.

  • The term “user-generated content” encompasses all forms of media published by individual online contributors as opposed ... More
  • Salem Press Encyclopedia, 2020. 1p.
Academic Journal

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews.

Subjects: *User-generated content; *Consumers' reviews; *Retail industry

  • Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p742-761. 20p. 1 Diagram, 15 Charts, 4 Graphs.

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Academic Journal

The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention.

Subjects: *Customer retention; *User-generated content; *Mobile games industry

  • Source: Journal of Advertising. Jun2020, Vol. 49 Issue 3, p213-233. 21p. 2 Diagrams, 12 Charts.

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Academic Journal

Climb or Jump: Status-Based Seeding in User-Generated Content Networks.

Subjects: *User-generated content; *Peer-to-peer architecture (Computer networks); *Influencer marketing

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p361-378. 18p. 1 Diagram, 3 Charts, 5 Graphs.

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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

Subjects: *Consumers' reviews; *User-generated content; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.

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  • 1-10 of  71,620 results for ""User-generated content""