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Academic Journal

Impact of User-Generated Internet Content on Hospital Reputational Dynamics.

Subjects: *Stakeholders; *User-generated content; *Financial performanceFacebook (Web resource)

  • Source: Journal of Management Information Systems. 2018, Vol. 35 Issue 4, p1277-1300. 24p. 3 Diagrams, 5 Charts.

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Academic Journal

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type.

Subjects: *User-generated content; *Brand integration; *Word of mouth advertising

  • Source: International Journal of Advertising. Jan2018, Vol. 37 Issue 1, p105-124. 20p. 1 Diagram, 3 Charts, 3 Graphs.

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Academic Journal

USER-GENERATED CONTENT AS WORD-OF-MOUTH.

Subjects: *User-generated content; *Consumer behavior; *Stock exchanges

  • Source: Journal of Marketing Theory & Practice. Winter/Spring2018, Vol. 26 Issue 1/2, p90-98. 9p. 2 Charts.

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Academic Journal

Beauty bloggers and YouTubers as a community of practice.

Subjects: *User-generated content; *Consumer culture theory; BloggersYouTube (Web resource)

  • Source: Journal of Marketing Management. Jun2018, Vol. 34 Issue 7/8, p592-619. 28p. 3 Color Photographs, 1 Diagram, 4 Charts.

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  • 1-10 of  59 results for ""User-generated content""