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Brand equity.
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Brand equity.

  • In business, brand equity is the value of a brand as determined by the public in response to a company's ... More
  • Salem Press Encyclopedia, 2020. 3p.
  • Others Topics: Brand Management., Brand Identity.
Academic Journal

Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust.

  • Source: Social Behavior & Personality: an international journal May2020, Vol. 48 Issue 5, p1 12p.

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Academic Journal

Online brand communication and building brand trust: social information processing theory perspective

  • Source: Global Knowledge, Memory and Communication, 2021, Vol. 71, Issue 6/7, pp. 584-604.

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  • 1-10 of  20,090 results for ""brand trust""